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.htaccess |
A file or files located on a web server to perform various functions like; controlling access to specific users, redirecting URLs, blocking or allowing robot functions to name a few |
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Adsense |
Ad software created by Google that incorporates text, audio and video ads to your web page using Javascript, you must be a member to use it - Google will pay you every time a link is clicked |
Adwords |
Pay Per Click advertising - See PPC |
Aggregator |
A software application for users designed to collect published information like text, audio and video by adding a feed into it |
ASP |
Active Server Page - Formatting for web pages |
Audio Recorder |
Software designed to capture audio and save in digital format |
Automated Reply |
A message set up in a 3rd party e-mail program that replies to messages as they arrive in your Inbox, used for "Out of Office" type responses |
Auto-Responder |
A tool designed to provide a one-time or multiple time response to a message, order or other type of request - Some can be schedule by date and/or by number of days delayed |
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Back End |
A reference to the systems that run behind the typical user interface that are not visible to the user |
Blog |
Also known as Weblog - A journaling tool used by individuals and companies - its most recent use in business is to have an instant way of getting feedback and utilizing the blog readers with a way to comment about the posts |
Blue Tooth |
This is a reference to a wireless network that operate off a Personal Area Network (PAN) under a secure short rage radio frequency |
Bot |
An automated program that has a specific function, there are different kinds of bots |
Bridge Line |
A server based phone line where callers dial in, occasionally these calls can be recorded and the facilitator receives a MP3 file of the call |
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Cgi-Bin |
Common Gateway Interface - Storage Bin - A location on most web servers that store instructions for common actions, like sending e-mails, completing web based forms, etc. |
CMS |
Content Management System |
CRS |
Customer Relational Software - Used to manage customer data, interface for accessing stored data and project management |
CPC |
Cost Per Click - See PPC |
Crawl |
What Search Engines do to attain information stored in web pages and online databases |
CTR |
Click Through Rate - A measurement of the number of times a word or phrases is searched for and the number of times that the word or phrase was clicked on |
ODBC |
Online Database Connectivity - How a user connects their computer to a database on the Internet server |
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DHTML |
Dynamic Hyper Text Markup Language - See HTML |
DVR |
Digital Voice Recorder - A device that records sound in a digital format |
Domain (Name) |
The name that specifically identifies a website on the Internet |
Domain Registrar |
A company accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) and/or by a national Top Level Domains (ccTLD) authority to register Internet domain names |
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E-Course |
An Autoresponder based class that is delivered in a series, usually for free, but can be fee based |
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Feed |
A software application designed to publish information like text, audio and video which creates a link to add to aggregators |
Flash Drive |
A pocket sized device that acts like a computer hard drive and typically plugs into a USB port so that data can be transported easily |
FTP |
File Transfer Protocol - a system by which computer files are transferred from one computer to the next |
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Gateway |
A utility that communicates with a Shopping Cart and a Merchant account to pass along encrypted data for the purpose of making an online sale |
GNU |
A recursive acronym for GNU's Not Unix (GNU) - software (originally a Unix-like Operating System that does not use Unix code) that is developed to be free to use when identified as GNU GPL (General Public License). There is also GNU LGPL (Lesser General Public License) and GNU GFDL (Free Document License) which are sometimes free and sometimes not. |
Gzip |
A software utility that compresses data and must be extracted from the compressed state to view or access the information |
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Host |
Server space that stores web pages, data, programs and functions in an Internet environment that is usually paid for by the user |
HTM |
Hyper Text Markup - See HTML |
HTML |
Hyper Text Markup Language - Common formatting for web pages |
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IM |
Instant Messaging - Like e-mail except it is used to chat back and forth with specific users |
Index (As In Include In A Search Engine Directory) |
A Search Engine catalogs information on a website and places the content in their database for later recall during a search, a crawled site is considered as being Indexed |
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JavaScript |
A scripting language used for web development |
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Keyword |
An identified word or phrase that lets helps Search Engines index a website so that when a search is performed in a browser the information that was searched for can be called and delivered to a SERP |
Keyword Density |
The percentage of which a Keyword is incorporated into the content of a web page or database based on the number of words in that page or database - a good density is between 5% - 7% |
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Link |
A string of characters that when clicked takes the user to another URL |
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Merchant Account |
A bank account for businesses that usually comes with the ability to add a Gateway so that online orders may be received through a Shopping Cart |
Meta Tag |
Code placed in the Head section of an HTML web page - there are different type of Meta Tags that represent different attributes of that HTML page |
MP3 |
Moving Picture Experts Group Type 1 Layer 3 - A very common compression ratio for audio files, most computers from circa 2000 and up are able to play these audio files |
MySQL |
Pronounced [My See-Quill] - A database designed for online connectivity that is a multi-user system that is commonly used in CMS programs and other database driven utilities |
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O/S |
Operating System - The platform that a computer's software runs on (Windows, Unix, Linux, MAC OS X, etc.) |
OS |
Open Source - A program written by a conglomerate of authors for usage under GNU licensing, often for free |
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PayPal |
A common online Merchant that has pioneered online transactions for a fee per transaction |
PDF |
Portable Document Format - A cross platform compatible file created using Adobe software so that files can be shared from PC to MAC and vice versa |
PHP |
Hypertext Pre-Processor - See HTML |
PodCasting |
The method by which audio is broadcasted to subscribers to that feed - an aggregator is needed to obtain access to those audios |
Portal |
A web page with a limited number of selections that directs the user to other sites |
PPC |
Pay Per Click - a method for requesting certain search words and phrases as a preferred search in that particular Search Engine's database whereby you are charged a certain fee each time that search is called when the user clicks on that link |
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Robots - Robots.Txt |
Robots Exclusion Protocol - A file placed usually in the root level of a website tells the search engine spiders what files, pages, directories are not for public view. While this file type works for search engines that follow the rules in the file there are some search engines that ignore the rules, so this file is not a fool-proof solution |
RSS |
Really Simple Syndication - Web based utility that takes the information that was uploaded or placed in a specific container on the web and distributes that information to the subscribers of that feed |
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Search Engine |
A system designed to store and find information based on the information being requested |
SEO |
Search Engine Optimization - Refers to the way a website is set up that allows the optimal usage of the data contained on the site to be obtained and available to a Search Engine's spider |
SERP |
Search Engine Results Page - After entering a search in your browser, this is the page that displays the results of that search |
Server |
A computer that stores data for the use of typically multiple users, most commonly used for companies that shade information on their own network and for storage and recall of information used over the Internet |
Shopping Cart |
Software designed to sell products or services over an Internet connection |
Sitemap |
A page on a website that contains all the available internal URLs for that particular website, most search engines are attracted to these types of pages because of the rich hyper links |
SnipURL |
See TinyURL |
Social Networking |
A community of people who share like desires, passions and interests who gather together periodically, can be based online, offline or both |
SPAM |
Sometimes malicious but often unwanted e-mail messages that a user receives but has not requested for the purpose of selling something, gathering secure information without the users knowledge or to place a virus on a users system to either crash their computer or to make that computer a carrier for a virus |
Spambot |
A computer program built to collect e-mail addresses for the purpose of list building for Spammers |
Spider |
A program that a Search Engine runs in order to collect data stored on web pages and databases online to store it for retrieval upon request via a search form |
Spreadsheet |
A column based software program that can be used to calculate and display data in a structured format |
Spy Ware |
Malicious software that are usually attached to innocuous programs that are downloaded to a user's hard drive that collects private information without the knowledge of the user |
Squeeze Page |
A web page designed to direct the site visitors to a specific offering |
SSL |
Secure Socket Layer - An encrypted section of a server that is used to transmit proprietary information like, addresses, credit card numbers, etc. |
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Teleclass |
A phone based conference call where everyone calls into a single bridge line and the facilitator controls the call |
Teleconference |
See Teleclass |
TinyURL |
A utility that takes a long URL and converts it to a shorter, coded URL |
Title Tags |
A meta tag that references the name of a web page, the information stored in a Title Tag appears in the top bar of a website in the browser window |
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URL |
Uniform Resource Locator - a specific location on the Internet usually beginning with "http://www.", "https://www." or "ftp://" |
User Interface |
Sometimes referred to as Graphical User Interface (GUI) - The visible structure that the user sees when working in a program |
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VideoCasting |
A way to share video on the Internet - a popular service is YouTube |
Viral |
Much like the biological infection spreads, viral refers to the way information is passed from one user to the next creating an explosion type effect that varies by how many users it is passed to on each level (example: 1 user passes it to 10 users (11 users), they each pass it to 10 users (111 users) who pass it to 10 users (1111 users), etc. |
Virus |
Much like a biological virus a computer based virus is created to target and infect computers or programs by making them work ineffectually or crash sometimes fatally to your computer |
VOIP |
Voice Over Internet Protocol - A telephone like utility that allows users to make and receive phone calls over an Internet connection |
VPN |
Virtual Private Network - uses telecommunication networks to conduct private data communications |
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WAV |
Stands for Waveform - it is an audio file type |
Web Stats |
A utility that collects data from the visitors of a particular website, most Hosting platforms come with a limited Web Stat generator however other Web Stat programs can be used to gather more detailed information, sometimes for a fee |
Webinar |
A GUI interface used to conduct meetings, seminars, conferences, etc. over the Internet |
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XML |
Extensible Markup Language - See HTML |
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YouTube |
A website designed to help share video over the Internet, also references an individual video created by the YouTube website |
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If you know of a term that you think should make the list or have heard of a term but are not sure what it means, please let us know and we will consider adding it to the Geek-tionary. dale@theselongroup.com