A file or files located on a web server to perform various functions like; controlling access to specific users, redirecting URLs, blocking or allowing robot functions to name a few

Ad software created by Google that incorporates text, audio and video ads to your web page using Javascript, you must be a member to use it - Google will pay you every time a link is clicked

Pay Per Click advertising - See PPC

A software application for users designed to collect published information like text, audio and video by adding a feed into it

Active Server Page - Formatting for web pages

Software designed to capture audio and save in digital format

A message set up in a 3rd party e-mail program that replies to messages as they arrive in your Inbox, used for "Out of Office" type responses

A tool designed to provide a one-time or multiple time response to a message, order or other type of request - Some can be schedule by date and/or by number of days delayed

A reference to the systems that run behind the typical user interface that are not visible to the user

Also known as Weblog - A journaling tool used by individuals and companies - its most recent use in business is to have an instant way of getting feedback and utilizing the blog readers with a way to comment about the posts

This is a reference to a wireless network that operate off a Personal Area Network (PAN) under a secure short rage radio frequency

An automated program that has a specific function, there are different kinds of bots

A server based phone line where callers dial in, occasionally these calls can be recorded and the facilitator receives a MP3 file of the call

Common Gateway Interface - Storage Bin - A location on most web servers that store instructions for common actions, like sending e-mails, completing web based forms, etc.

Content Management System

CMYK

4-color processing that stands for Cyan, Magenta, Yellow and Key Plate (based on the Key being the alignment of those three colors to the Black ink plate). They are the 4 colors used to make 60,000+ color variations and is used for most traditional professional printing purposes

Customer Relational Software - Used to manage customer data, interface for accessing stored data and project management

Cost Per Click - See PPC

What Search Engines do to attain information stored in web pages and online databases

Click Through Rate - A measurement of the number of times a word or phrases is searched for and the number of times that the word or phrase was clicked on

Online Database Connectivity - How a user connects their computer to a database on the Internet server

Dynamic Hyper Text Markup Language - See HTML

Dots Per Inch - the quality of a raster image depends on the number of dots per inch. The higher the number the better the image. 300 is Printing Standard for Business documents and Magazine printing, 150 is standard for newspaper ads and images, 72 is standard for web site graphics and pictures.

Digital Voice Recorder - A device that records sound in a digital format

The name that specifically identifies a website on the Internet

A company accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) and/or by a national Top Level Domains (ccTLD) authority to register Internet domain names

An Autoresponder based class that is delivered in a series, usually for free, but can be fee based

EPS

Encapsulated Post Script - usually vector based images

A software application designed to publish information like text, audio and video which creates a link to add to aggregators

A pocket sized device that acts like a computer hard drive and typically plugs into a USB port so that data can be transported easily

File Transfer Protocol - a system by which computer files are transferred from one computer to the next

A utility that communicates with a Shopping Cart and a Merchant account to pass along encrypted data for the purpose of making an online sale

A recursive acronym for GNU's Not Unix (GNU) - software (originally a Unix-like Operating System that does not use Unix code) that is developed to be free to use when identified as GNU GPL (General Public License). There is also GNU LGPL (Lesser General Public License) and GNU GFDL (Free Document License) which are sometimes free and sometimes not. 

A software utility that compresses data and must be extracted from the compressed state to view or access the information

Server space that stores web pages, data, programs and functions in an Internet environment that is usually paid for by the user

Hyper Text Markup - See HTML

Hyper Text Markup Language - Common formatting for web pages

Instant Messaging - Like e-mail except it is used to chat back and forth with specific users

A Search Engine catalogs information on a website and places the content in their database for later recall during a search, a crawled site is considered as being Indexed

A scripting language used for web development

JPG

Joint Photographic Experts Group - (JPG was formerly JPEG and is still used but is not as common of a file extension) uses Lossy compression

An identified word or phrase that lets helps Search Engines index a website so that when a search is performed in a browser the information that was searched for can be called and delivered to a SERP

The percentage of which a Keyword is incorporated into the content of a web page or database based on the number of words in that page or database - a good density is between 5% - 7%

A string of characters that when clicked takes the user to another URL

Lossless

No compression is used for architectural, archival and medical images

Lossy

Adjusts the storage size and quality of the image. The lower the compression the smaller the file size and the less detail can be shown.

A bank account for businesses that usually comes with the ability to add a Gateway so that online orders may be received through a Shopping Cart

Code placed in the Head section of an HTML web page - there are different type of Meta Tags that represent different attributes of that HTML page

Moving Picture Experts Group Type 1 Layer 3 - A very common compression ratio for audio files, most computers from circa 2000 and up are able to play these audio files

Pronounced [My See-Quill] - A database designed for online connectivity that is a multi-user system that is commonly used in CMS programs and other database driven utilities

Operating System - The platform that a computer's software runs on (Windows, Unix, Linux, MAC OS X, etc.)

Open Source - A program written by a conglomerate of authors for usage under GNU licensing, often for free

A common online Merchant that has pioneered online transactions for a fee per transaction

Portable Document Format - A cross platform compatible file created using Adobe software so that files can be shared from PC to MAC and vice versa

Hypertext Pre-Processor - See HTML

PNG

Portable Network Graphic - a bitmap image format that uses lossless compression and can be created with an invisible background

PSD

PhotoShop Document - proprietary document for Adobe PhotoShop (I use version 6.0)

The method by which audio is broadcasted to subscribers to that feed - an aggregator is needed to obtain access to those audios

A web page with a limited number of selections that directs the user to other sites

Pay Per Click - a method for requesting certain search words and phrases as a preferred search in that particular Search Engine's database whereby you are charged a certain fee each time that search is called when the user clicks on that link

Pixels

The standard of measure for web site elements and it means the number of dots that comprise an image.
400 pixels = 5.556 inches
100 pixels = 1.389 inches

Raster

Arrays of pixel values (each dot has its position and color assignation) typical image format for photographs and graphics

RGB

Red, Green and Blue are used to make 16.5 million different color variations. Website graphics, most computers and tvs display images using this format and is becoming a more common professional printing color format.

Robots Exclusion Protocol - A file placed usually in the root level of a website tells the search engine spiders what files, pages, directories are not for public view. While this file type works for search engines that follow the rules in the file there are some search engines that ignore the rules, so this file is not a fool-proof solution

Really Simple Syndication - Web based utility that takes the information that was uploaded or placed in a specific container on the web and distributes that information to the subscribers of that feed

A system designed to store and find information based on the information being requested

Search Engine Optimization - Refers to the way a website is set up that allows the optimal usage of the data contained on the site to be obtained and available to a Search Engine's spider

Search Engine Results Page - After entering a search in your browser, this is the page that displays the results of that search

A computer that stores data for the use of typically multiple users, most commonly used for companies that shade information on their own network and for storage and recall of information used over the Internet

Software designed to sell products or services over an Internet connection

A page on a website that contains all the available internal URLs for that particular website, most search engines are attracted to these types of pages because of the rich hyper links

See TinyURL

A community of people who share like desires, passions and interests who gather together periodically, can be based online, offline or both

Sometimes malicious but often unwanted e-mail messages that a user receives but has not requested for the purpose of selling something, gathering secure information without the users knowledge or to place a virus on a users system to either crash their computer or to make that computer a carrier for a virus

A computer program built to collect e-mail addresses for the purpose of list building for Spammers

A program that a Search Engine runs in order to collect data stored on web pages and databases online to store it for retrieval upon request via a search form

A column based software program that can be used to calculate and display data in a structured format

Malicious software that are usually attached to innocuous programs that are downloaded to a user's hard drive that collects private information without the knowledge of the user

A web page designed to direct the site visitors to a specific offering

Secure Socket Layer - An encrypted section of a server that is used to transmit proprietary information like, addresses, credit card numbers, etc.

A phone based conference call where everyone calls into a single bridge line and the facilitator controls the call

See Teleclass

A utility that takes a long URL and converts it to a shorter, coded URL

A meta tag that references the name of a web page, the information stored in a Title Tag appears in the top bar of a website in the browser window

Uniform Resource Locator - a specific location on the Internet usually beginning with "http://www.", "https://www." or "ftp://"

Sometimes referred to as Graphical User Interface (GUI) - The visible structure that the user sees when working in a program

Vector

Mathematical equations used to represent lines, curves and points to create logos, computer graphics and architectural drawings

A way to share video on the Internet - a popular service is YouTube

Much like the biological infection spreads, viral refers to the way information is passed from one user to the next creating an explosion type effect that varies by how many users it is passed to on each level (example: 1 user passes it to 10 users (11 users), they each pass it to 10 users (111 users) who pass it to 10 users (1111 users), etc.

Much like a biological virus a computer based virus is created to target and infect computers or programs by making them work ineffectually or crash sometimes fatally to your computer

Voice Over Internet Protocol - A telephone like utility that allows users to make and receive phone calls over an Internet connection

Virtual Private Network - uses telecommunication networks to conduct private data communications

Stands for Waveform - it is an audio file type

A utility that collects data from the visitors of a particular website, most Hosting platforms come with a limited Web Stat generator however other Web Stat programs can be used to gather more detailed information, sometimes for a fee

A GUI interface used to conduct meetings, seminars, conferences, etc. over the Internet

Extensible Markup Language - See HTML

A website designed to help share video over the Internet, also references an individual video created by the YouTube website